9jasales is an online marketplace in Africa for electronics, and fashion among others. The company is also a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, which facilitates transactions among participants active and 9jasales platform in selected markets.[1] It has partnered with more than 50,000 local African companies[2] and individuals and is a direct competitor to jumia.com zuwanu.com in Senegal and Konga in Nigeria[3]. Started in 2012 in Lagos, the company currently has a presence across African countries.